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#ICAN – Raising Awareness or Call to Action?

At a national conference in 2013 (the Nuffield Trust Summit), I was challenged about the alleged unacceptable standard of diabetes care in general practice. Members of the Wirral Group attended two conferences one in November in Haydock and one in late March 2014 at Bury. Chris Pelekanou, the commercial director at Clear Channel UK and one of the judges, said: “Great planning in outdoor advertising helps brands connect with their target audiences with pinpoint precision. However, if you do need urgent treatment between the hours of 8am and 11pm, the centre will be the place to go. The Diabetes UK organised a bike ride challenge, 50miles in the countryside, in September 2012. This is a joint initiative between NHS England, Public Health England and Diabetes UK which aims to significantly reduce the four million people in England otherwise expected to have Type 2 diabetes by 2025. Each of the five category winners will receive a prize of £1,000, while the overall Grand Prize winner will receive £30,000 of advertising space with Clear Channel for the winning client and a luxury short break for two for the winning planner.

The event will be televised on BBC One. We were also a number of months away from opening a brand new restaurant on the island which we were completely re-modelling. Teach and inform the public and health professionals about diet and nutrition. “Maybe Pooh isn’t home?” queried Piglet. Tags. Willingness to work some evenings and weekends. Its strapline is ‘Care.Connect.Campaign’ and certainly by targeting diabetes sufferers through #ICAN, Diabetes UK is ticking the first two boxes, providing an incredibly strong support-network.

The people Tweeting and uploading videos are the people in the long term who are more likely to help spread the word by fulfilling the roles of advocates of the work of the charity.

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